Want an easy way to pick food products at the grocery store?

Is it better for you?

Use our HueApproved Tool to Find Out!

Our philosophy is simple:
Food as Fuel to Color Your World.

We love simple. Easy, home-cooked meals. Lots of colorful fruits and vegetables. Nutritious products with clean labels. But cutting a pathway through the clutter can be hard work. That’s why we’re here to help with our tool for mindful eating. Using four categories, we help you determine whether or not a product or recipe is sensible and can contribute to a good food day.


The products and meals you eat should be rich in nutrients and contain few additives. Using the nutrition label or recipe analysis, we check for protein, fiber, sodium, sugar, and saturated fat content.


It’s important to eat products and recipes that use ingredients high in nutrients. Foods that are less-processed retain these nutrients better than artificial foods. We look for recipes developed by our HueChefs made with whole, minimally processed ingredients. When it comes to packaged foods, we look for those with fewer additives and steps in the manufacturing process.


Making time to cook at home is best, but we know you need more convenient options. That’s why we look for accessible products and easy recipes that you’ll be more likely to buy and use.


And finally, the pattern is important. At the end of a day, it’s the sum total of individual choices that determines the pattern. The more variety you bring into your day, the better. We look for products and recipes that are versatile and encourage you to think creatively.

So we envisioned a pattern for a good food day based on nutrients, ingredients, and behaviors. Then we developed a tool to assess how well a product or a recipe compares to that pattern on a scale of 0 to 7.

We sum the scores to get a final value between 0 and 7. The higher the number, the higher our approval rating, and the better it is for you.

That’s it!

Try It Now!

Think of your plate as a colorful canvas.

Eat & Live Colorfully!

– Monica

Frequently Asked Questions

Our tool is in beta mood, we look forward to receiving your feedback.

Q: Where does this information come from?

A: The USDA Database

Q: Why does my item not appear when I search or scan it?

A: All information is dependent on the USDA Database and how updated their system is.

Q: Why do the numbers range from 0-7 for the scale?

A: The algorithm for our tool rates the food item based on our criteria above.

Q: What is the HueApproved Scanner based off of?

A: The 2020-2025 Dietary Guidelines.  Link below for full document:


Q: What does the ✓ and ✗ mean?

A: The ✓ is showing why it is considered a good choice and the ✗ shows why it is not as good of a choice.

Q: How much sodium should I be consuming?

A: The recommended *Daily Value of sodium is 2300 mg, according to FDA 2020-2025 dietary guidelines (DGA). Too much sodium can be detrimental to a healthy lifestyle.

Q: Why are proteins important?

A: You need protein in your diet to help your body repair cells and make new ones. Protein is also important for growth and development in children, teens, and pregnant women. *The amount of protein you should be getting depends on your age, weight, activity level and other considerations. We advise you to consult one of our HueDietitian for a customized plan or a dietitian/medical professional of your choice.

Q: How much sugar is too much?

A: Consuming too much sugar will lead to energy drain, making it that much harder to stay at a healthy weight or keep up with a hectic life. Which is why we award a point to products with less than 10% of its calories deriving from sugar. 

Q: How much fiber should we be consuming?

A: We could all use a little more fiber in our diet, at least 28gm, please refer to Dietary Guidelines.

*Daily Value for 2020-2025 

Q: How much saturated fat is too much?

A: The role of saturated fat in the diet remains controversial. But it is said that you should be getting *less than 10%.  

Q: Why does # of ingredients matter?

A: The less number of ingredients, the better.

** Disclaimer: The HueApproved Scanner is currently in beta. The scanner uses modern technology only available in modern browsers. It also uses the USDA Database from 2020- 2025 to look up the nutritional value of products, which may not contain the product you just scanned.

Our HueApproved Scanner is designed to be a tool to help you understand nutrition and does not substitute medical or nutrition professional advice. It is a tool for food grocery products. It is not applicable to nutraceutical and supplemental products designed for a specific purpose.

Each analysis of the following criteria is based on the information provided by the USDA Database, which may be incomplete. As such the criteria shown may not reflect what’s on the label. Such inconsistencies may lead to a lower score or incorrect scoring.

*This information is based on the 2020-2025 DGA at 2,000 calories per day for a female ages 19-30. Values will change based on demographic, weight and size.