Want an easy way to pick food products at the grocery store?

Is it better for you?

Use our HueApproved Tool to Find Out!

Our philosophy is simple:
Food as Fuel to Color Your World.

We love simple. Easy, home-cooked meals. Lots of colorful fruits and vegetables. Nutritious products with clean labels. But cutting a pathway through the clutter can be hard work. That’s why we’re here to help with our tool for mindful eating. Using four categories, we help you determine whether or not a product or recipe is sensible and can contribute to a good food day.


The products and meals you eat should be rich in nutrients and contain few additives. Using the nutrition label or recipe analysis, we check for protein, fiber, sodium, sugar, and saturated fat content.


It’s important to eat products and recipes that use ingredients high in nutrients. Foods that are less-processed retain these nutrients better than artificial foods. We look for recipes developed by our HueChefs made with whole, minimally processed ingredients. When it comes to packaged foods, we look for those with fewer additives and steps in the manufacturing process.


Making time to cook at home is best, but we know you need more convenient options. That’s why we look for accessible products and easy recipes that you’ll be more likely to buy and use.


And finally, the pattern is important. At the end of a day, it’s the sum total of individual choices that determines the pattern. The more variety you bring into your day, the better. We look for products and recipes that are versatile and encourage you to think creatively.

So we envisioned a pattern for a good food day based on nutrients, ingredients, and behaviors. Then we developed a tool to assess how well a product or a recipe compares to that pattern on a scale of 0 to 7.

We sum the scores to get a final value between 0 and 7. The higher the number, the higher our approval rating, and the better it is for you.

That’s it!

Try It Now!

Think of your plate as a colorful canvas.

Eat & Live Colorfully!

– Monica